Podcasts
Your Rally Point Episode 16: Multiple Channels, One Strategy
There are so many channels and tools for nonprofit fundraising, but it’s all about one cohesive strategy: Push people to action, now.
Podcasts
Podcasts
Your Rally Point Episode 15: Sales for Nonprofits
Sales for nonprofits is not about separating people from their money, but creating value for them.
Podcasts
Your Rally Point Episode 14: A Smoother Donation Process With RCS
Rich communication services (RCS) are coming, and it’s all about creating a better user experience that doesn’t lose people. That’s a big win for nonprofits.
Podcasts
Your Rally Point Episode 13: Everybody Is in Sales
Regardless of your job title, we’re all in sales. This episode explores the process of selling—which is really just problem solving.
Podcasts
Your Rally Point Episode 12: Nonprofit Lessons From Consumer Businesses
Consumer businesses leverage text messaging to convert buyers, and nonprofits can do the same thing to connect with donors.
Podcasts
Your Rally Point Episode 11: Moving From Contact to Conversion
Grants are drying up and nonprofits need to ramp up fundraising. Make sure you’re moving people from initial contact to eventual conversion.
Podcasts
Your Rally Point Episode 10: Timing Is Good, Hitting Send Is Better
Send your message when it’s most likely to be received well—but real, authentic, human messages you actually send are better than sweating the timing.
Podcasts
Your Rally Point Episode 9: RCS Explained: New Mobile Feature and What It Means for Nonprofits
What the heck is RCS? It’s rich communication services, a new tech that turns your text messaging app into a sort of mini browser. It could be a game changer.
Podcasts
Your Rally Point Episode 8: Widgets Powering Nonprofit Engagement
Handy widgets give you multiple ways to engage with people and add them to your subscriber list. It’s all about increasing those touchpoints to engage.
Podcasts
Your Rally Point Episode 7: Text to Give and Text to Donate
We explore the two approaches to text message donations and explain how text-to-donate offers security, higher donation amounts, and donor data for follow up.
Podcasts
Your Rally Point Episode 6: Best Practices for Text Messaging
Let’s talk about the best text messages that work. Personalize, write like a human, use emojis, tell stories, make a direct ask with a clear call to action.
Podcasts
Your Rally Point Episode 5: The Four Types of Text Message
What text messages should your nonprofit send? You know what a good message feels like. It’s personal and human. People want to help, you just have to ask.