98% SMS Open Rates Are a Myth
The 98% SMS open rate statistic isn’t provable. This post shows nonprofit marketers why opens are a vanity metric, what changed in modern texting, and why click-through rate is the metric that actually drives results
Stop Renting SMS Lists in 2026 (Even If You’re Using Peer-to-Peer Texting)
Stop renting SMS lists in 2026. Using shared lists risks legal penalties, carrier blocking, and damaged deliverability. Learn why consent matters and how to build a compliant opt-in audience.
Measure What Matters: A Simple Guide to Analytics for Email and Text Campaigns
A simple guide to marketing analytics for nonprofits. See how link tracking and Google Analytics work together to improve email and text campaign performance.
Your Rally Point Podcast: Mallory Erickson — Fundraiser Readiness, Behavioral Science, and Practicing for the Moments That Matter
Discover how Mallory Erickson uses behavioral science and AI-powered practice to help fundraisers build confidence, improve donor conversations, and raise transformational gifts.
Ideas for Volunteers: Creative Ways to Engage, Appreciate, and Mobilize Your Team
Discover 15 effective volunteer ideas to boost nonprofit engagement and make a meaningful impact. Read the article for practical insights and inspiration!
Donation by Text Service: How Nonprofits Can Turn SMS into Reliable Giving
Discover how to enhance your fundraising with the top donation by text services. Learn effective strategies to boost donor engagement. Read more!
Your Rally Point Episode 24: Fundraising Is Built on Relationships — Lessons from ExtraFood’s Sam Wong
Learn how Sam Wong of ExtraFood.org uses relationship-based fundraising, donor segmentation, and GivingTuesday outreach to drive results across cultures and communities.
TCPA Compliance for Nonprofits: How to Use SMS Effectively Without Breaking Rules
Nonprofits can use SMS effectively without breaking TCPA rules. Learn how TCPA compliance applies to nonprofit text messaging, what consent is required, and how permission-based SMS builds trust, improves deliverability, and drives stronger supporter engagement.
Your Rally Point Episode 23: Monthly Giving Is the Future of Nonprofit Fundraising (Here’s How to Get It Right)
Monthly giving isn’t a checkbox—it’s the key to sustainable nonprofit fundraising. In this episode, Dana Snyder of Positive Equation shares how to turn recurring donations into a true program that boosts retention, predictability, and long-term impact.
What Is a vCard — and Why Your Nonprofit Should Always Send One
What is a vCard? Discover how digital contact cards work, why nonprofits should send them, and how they improve Caller ID and message deliverability.
Introducing Scan-to-Send: Effortlessly Turn Paper Sign-ups into Text-Ready Contacts
Nonprofits can finally convert paper sign-ups into text-ready contacts fast. Scan-to-Send includes mobile validation, compliance, and enrichment for clean data.
What’s a Slug and Why Use One for Your Shortlinks?
A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.