Measure What Matters: A Simple Guide to Analytics for Email and Text Campaigns
A simple guide to marketing analytics for nonprofits. See how link tracking and Google Analytics work together to improve email and text campaign performance.
Latest
Your Rally Point Podcast: Mallory Erickson — Fundraiser Readiness, Behavioral Science, and Practicing for the Moments That Matter
Discover how Mallory Erickson uses behavioral science and AI-powered practice to help fundraisers build confidence, improve donor conversations, and raise transformational gifts.
Ideas for Volunteers: Creative Ways to Engage, Appreciate, and Mobilize Your Team
Discover 15 effective volunteer ideas to boost nonprofit engagement and make a meaningful impact. Read the article for practical insights and inspiration!
Donation by Text Service: How Nonprofits Can Turn SMS into Reliable Giving
Discover how to enhance your fundraising with the top donation by text services. Learn effective strategies to boost donor engagement. Read more!
Your Rally Point Episode 24: Fundraising Is Built on Relationships — Lessons from ExtraFood’s Sam Wong
Learn how Sam Wong of ExtraFood.org uses relationship-based fundraising, donor segmentation, and GivingTuesday outreach to drive results across cultures and communities.
TCPA Compliance for Nonprofits: How to Use SMS Effectively Without Breaking Rules
Nonprofits can use SMS effectively without breaking TCPA rules. Learn how TCPA compliance applies to nonprofit text messaging, what consent is required, and how permission-based SMS builds trust, improves deliverability, and drives stronger supporter engagement.
Your Rally Point Episode 23: Monthly Giving Is the Future of Nonprofit Fundraising (Here’s How to Get It Right)
Monthly giving isn’t a checkbox—it’s the key to sustainable nonprofit fundraising. In this episode, Dana Snyder of Positive Equation shares how to turn recurring donations into a true program that boosts retention, predictability, and long-term impact.
What Is a vCard — and Why Your Nonprofit Should Always Send One
What is a vCard? Discover how digital contact cards work, why nonprofits should send them, and how they improve Caller ID and message deliverability.
Introducing Scan-to-Send: Effortlessly Turn Paper Sign-ups into Text-Ready Contacts
Nonprofits can finally convert paper sign-ups into text-ready contacts fast. Scan-to-Send includes mobile validation, compliance, and enrichment for clean data.
What’s a Slug and Why Use One for Your Shortlinks?
A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.
Best Times to Send Ringless Voicemail Drops (RVMs)
Best times to send Ringless Voicemail Drops (RVMs) and stay compliant. Learn the legal sending windows, time-zone rules, and nonprofit best practices.
Your Rally Point Episode 22: Human-Centered Texting with Sandi Fox — What Nonprofits Get Wrong (and How to Fix It)
Veteran strategist Sandi Fox joins James to explain human-centered texting: permission-based engagement, real conversations, and metrics that matter (responses, clicks, conversions). They also preview RCS and why nonprofits must avoid political-style “burn and churn.
New Features
How to Take Outreach Off Your Plate. Managed Campaigns for Nonprofits
Save time and reach more supporters with Rally Corp’s Managed Outreach Campaigns—done-for-you text, email, and peer-to-peer messaging for nonprofits.
How To Guides
Tips for Volunteer Coordinators: How to Organize, Engage, and Retain Volunteers
Discover essential tips for volunteer coordinators to boost engagement and build lasting connections. Read the article to enhance your volunteer program.
Podcasts
Your Rally Point Episode 21: iOS 26 and Text Deliverability: How Nonprofits Stay Out of the “Unknown Sender” Folder
Apple’s iOS 26 may push nonprofit texts into the “Unknown Sender” folder. In Episode 21, James Martin and Jack Bobin explain what’s changing, why deliverability and trust matter more than ever, and how verified sending, branded links, and VCards help protect clicks and ROI.
Examples
How to Ask Supporters to Save Your Contact Card (With Copy-and-Paste Templates)
Nonprofit texting tips: send a vCard and ask supporters to save it. Increase recognition, reduce filtering, and improve donor engagement.
Podcasts
Your Rally Point Episode 20: iOS 26, Text Message Filtering, and What Nonprofits Must Do Now
Apple’s iOS 26 will change how text messages are filtered on iPhones. In Episode 20, James Martin and Jack Bobin explain what this means for nonprofits, why legitimate texts may land in spam, and how permission, verification, and trusted links protect deliverability and ROI.
How To Guides
Telephone Consumer Protection Act Text Messages: A Practical Guide for Nonprofits in 2025
Telephone Consumer Protection Act (TCPA) guide for nonprofits in 2025. Learn consent rules, opt-outs, DNC compliance, penalties, and FCC updates.
Webinars Events
New Workshop Series: Helping Nonprofits Future-Proof Their Messaging
Discover Rally Corp’s nonprofit workshop series on texting, compliance, iOS updates, and donor engagement. Learn, connect, and leave with a playbook.
Podcasts
Your Rally Point Episode 19: Text Message ROI for Nonprofits: How to Prove Revenue, Not Just Clicks
Nonprofits need fast results. In this episode, James Martin and Jack Bobin explain how to prove real ROI from text messaging—using clicks, integrations, and hard-dollar attribution instead of vanity metrics. Learn how to turn $5 into measurable revenue.
New Features
vCard Generator for Nonprofits: Share Your Impact Story Smarter
Rally Corp’s new free vCard generator helps nonprofits easily create digital business cards—and with built-in AI, you can write and share your impact story fast
New Features
iOS 26 Message Filtering: What Nonprofits Must Know
Discover how Apple’s iOS 26 update impacts nonprofit text messaging and how Rally Corp helps ensure your donor outreach still gets delivered.
Podcasts
Your Rally Point Episode 18: Putting the Relationship in CRM
Customer relationship management (CRM) systems help nonprofits build relationships with supporters. Data is the foundation for connection.
Examples
What is 10DLC? A Simple Guide for Nonprofits
Learn what 10DLC is and why it's critical for compliant, high-deliverability mass texting. Discover how your nonprofit or business can register and start sendin