How To Guides
Why Donors Stop Giving and How Text Messaging Can Help
Why do donors dry up and stop giving? We’ve got the data, plus tips on how to use text messaging to build relationships and encourage repeat donations.
How To Guides
Explore practical, step-by-step guides to help nonprofits, fundraisers, and mission-driven teams engage supporters and drive results with mobile messaging. From texting best practices to donation boosts, our How-To articles simplify complex tech and provide actionable strategies you can put to work today. Learn how to mobilize better, grow smarter, and make an impact—one guide at a time.
How To Guides
5 Ways to Use Peer-to-Peer Text Messaging
Texting works best when it’s personal. So we explore how to use peer-to-peer (P2P) text messaging to send more effective and personalized messages.
How To Guides
How Starting and Stopping Your Text Message Marketing Can Tank SMS Delivery
If you start a campaign with a flurry of texts, then stop and do nothing for months, only to start up again—that's bad. We've seen delivery rates drop to 25%.
How To Guides
How to Tell a Story With Text Messaging
Text message marketing can be more than reminders, notifications, and donate links—you can tell a story. But how do you tell a story in a text? We've got tips.
How To Guides
How to Write Short, Powerful Text Messages
Text messaging is a short medium. We explore how to write short, impactful text messages that will help your nonprofit connect with donors and supporters.
How To Guides
How to Use Email and Text Messaging Together
We like to tout how text messaging is better than email (and it is), but rather than a competition, the two channels can work together.
How To Guides
Text Messaging for Nonprofits: 42 Examples to Boost Engagement
Discover the impact of text messaging for nonprofits with 42 examples of messages you can send. Never wonder what to say again.
How To Guides
How to Boost Donor Retention: 5 Ways to Re-Engage Lapsed Donors
Donor retention is critical to effective fundraising. We explore five ways to reach out to past donors and bring them back, plus tips and strategies to help.
How To Guides
A2P vs. P2P Text Messaging: One Texting Service to Reach Them All
Texting works best when it's personal. So make sure your texting service allows peer-to-peer text messaging: You want to respond to replies.
How To Guides
3 Myths and 3 Truths About Text Messaging for Nonprofits
Text messaging is an extremely effective way to build relationships and connect with supporters. It’s perfect for nonprofits. So let's dispel the myths.
How To Guides
7 Ways Text Messaging With Rally Helps You Connect
Do you want to connect more deeply with the people who drive your mission forward? See how these seven features can help your nonprofit boost engagement.
How To Guides
Mobile Fundraising Made Easy: 10 Ways to Boost Donations
Explore the impact of mobile fundraising strategies—see how mobile devices have changed the game and why mobile first strategies are crucial to boost donations.