How To Guides
How to Calculate ROI for Text Messaging Campaigns (Simple Guide)
Calculate ROI for text messaging campaigns. Learn CTR, CPC, CPA, and how SMS can outperform direct mail with clear, simple math.
How To Guides
Explore practical, step-by-step guides to help nonprofits, fundraisers, and mission-driven teams engage supporters and drive results with mobile messaging. From texting best practices to donation boosts, our How-To articles simplify complex tech and provide actionable strategies you can put to work today. Learn how to mobilize better, grow smarter, and make an impact—one guide at a time.
Ideas
98% SMS Open Rates Are a Myth
The 98% SMS open rate statistic isn’t provable. This post shows nonprofit marketers why opens are a vanity metric, what changed in modern texting, and why click-through rate is the metric that actually drives results
How To Guides
Stop Renting SMS Lists in 2026 (Even If You’re Using Peer-to-Peer Texting)
Stop renting SMS lists in 2026. Using shared lists risks legal penalties, carrier blocking, and damaged deliverability. Learn why consent matters and how to build a compliant opt-in audience.
How To Guides
Measure What Matters: A Simple Guide to Analytics for Email and Text Campaigns
A simple guide to marketing analytics for nonprofits. See how link tracking and Google Analytics work together to improve email and text campaign performance.
How To Guides
Ideas for Volunteers: Creative Ways to Engage, Appreciate, and Mobilize Your Team
Discover 15 effective volunteer ideas to boost nonprofit engagement and make a meaningful impact. Read the article for practical insights and inspiration!
Ideas
Donation by Text Service: How Nonprofits Can Turn SMS into Reliable Giving
Discover how to enhance your fundraising with the top donation by text services. Learn effective strategies to boost donor engagement. Read more!
How To Guides
TCPA Compliance for Nonprofits: How to Use SMS Effectively Without Breaking Rules
Nonprofits can use SMS effectively without breaking TCPA rules. Learn how TCPA compliance applies to nonprofit text messaging, what consent is required, and how permission-based SMS builds trust, improves deliverability, and drives stronger supporter engagement.
New Features
What Is a vCard — and Why Your Nonprofit Should Always Send One
What is a vCard? Discover how digital contact cards work, why nonprofits should send them, and how they improve Caller ID and message deliverability.
How To Guides
What’s a Slug and Why Use One for Your Shortlinks?
A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.
How To Guides
Best Times to Send Ringless Voicemail Drops (RVMs)
Best times to send Ringless Voicemail Drops (RVMs) and stay compliant. Learn the legal sending windows, time-zone rules, and nonprofit best practices.
How To Guides
Tips for Volunteer Coordinators: How to Organize, Engage, and Retain Volunteers
Discover essential tips for volunteer coordinators to boost engagement and build lasting connections. Read the article to enhance your volunteer program.
Examples
How to Ask Supporters to Save Your Contact Card (With Copy-and-Paste Templates)
Nonprofit texting tips: send a vCard and ask supporters to save it. Increase recognition, reduce filtering, and improve donor engagement.