How To Guides
Why Donors Stop Giving and How Text Messaging Can Help
Why do donors dry up and stop giving? We’ve got the data, plus tips on how to use text messaging to build relationships and encourage repeat donations.
James Martin
James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
How To Guides
5 Ways to Use Peer-to-Peer Text Messaging
Texting works best when it’s personal. So we explore how to use peer-to-peer (P2P) text messaging to send more effective and personalized messages.
How To Guides
How Starting and Stopping Your Text Message Marketing Can Tank SMS Delivery
If you start a campaign with a flurry of texts, then stop and do nothing for months, only to start up again—that's bad. We've seen delivery rates drop to 25%.
How To Guides
How to Tell a Story With Text Messaging
Text message marketing can be more than reminders, notifications, and donate links—you can tell a story. But how do you tell a story in a text? We've got tips.
How To Guides
How to Write Short, Powerful Text Messages
Text messaging is a short medium. We explore how to write short, impactful text messages that will help your nonprofit connect with donors and supporters.
New Features
Easy Text Message Sign Up
Signing up for text messages should be simple—you want to minimize friction. We’ve rolled out a new website subscription method that makes it super easy.
Examples
$600+ Average Donation Through Text to Give: How? Relationships
Last year the average donation through text to give on the Rally platform was over $600. Whoa. That’s huge. How's it happen? Spoiler alert: Relationships.
Webinars Events
Text to Donate: A Case Study Webinar With My360Project
“The texting is incredible for us,” says Darryl Carnley with My360Project. “It's always an ROI." Our free webinar explores how text-to-donate can work for you.
How To Guides
How to Use Email and Text Messaging Together
We like to tout how text messaging is better than email (and it is), but rather than a competition, the two channels can work together.
How To Guides
Text Messaging for Nonprofits: 42 Examples to Boost Engagement
Discover the impact of text messaging for nonprofits with 42 examples of messages you can send. Never wonder what to say again.
New Features
How to Mobilize Your Nonprofit Supporters in a Crisis
When bad things happen, nonprofits swing into action providing help in a crisis. But does your nonprofit have the infrastructure in place to respond quickly?
How To Guides
How to Boost Donor Retention: 5 Ways to Re-Engage Lapsed Donors
Donor retention is critical to effective fundraising. We explore five ways to reach out to past donors and bring them back, plus tips and strategies to help.