Podcasts
Your Rally Point Episode 8: Widgets Powering Nonprofit Engagement
Handy widgets give you multiple ways to engage with people and add them to your subscriber list. It’s all about increasing those touchpoints to engage.
James Martin
James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
Podcasts
Your Rally Point Episode 7: Text to Give vs Text to Donate
We explore the two approaches to text message donations and explain how text-to-donate offers security, higher donation amounts, and donor data for follow up.
Podcasts
Your Rally Point Episode 6: Best Practices for Text Messaging
Let’s talk about the best text messages that work. Personalize, write like a human, use emojis, tell stories, make a direct ask with a clear call to action.
Podcasts
Your Rally Point Episode 5: The Four Types of Text Message
What text messages should your nonprofit send? You know what a good message feels like. It’s personal and human. People want to help, you just have to ask.
How To Guides
It’s Scary to Hit Send: Overcoming Fear in Text Message Marketing
Hitting that ‘send’ button and firing off a text message to your supporters can be terrifying. We get it. Here are seven tips to help you overcome your fear.
Podcasts
Your Rally Point Episode 4: Texting the Right Way Because Consent Matters
You need permission to text people. Opt-in consent is important. How to get it, why it matters, what to do with an old list, the red face test, and more.
How To Guides
The Best Strategies for a Successful Text a Thon Fundraiser
Discover effective strategies to maximize your Text a Thon fundraiser's success. Learn practical tips to engage donors and boost contributions. Read more!
Podcasts
Your Rally Point Episode 3: How to Offer a Personal Touch
Text messaging is effective because it’s personal. We explore segmentation, follow-ups, and the right stats to boost engagement.
Ideas
Enhancing Political Campaigns with Data: Insights from the 2024 Post-Election Survey
Learn key insights from the 2024 Post-Election Survey & how Rally Corp's DaaS delivers accurate, updated voter data for better campaigns. Book a consult today!
New Features
Clean Your Text Message Lists for a Sparkly Shine
Last year mobile carriers cracked down hard on spam and compliance. So it’s super smart to practice good list “hygiene” using Rally's mobile validation.
Podcasts
Your Rally Point Episode 2: Demystifying Mobile Messaging
Text messaging is not witchcraft! But hitting that send button can be scary. We’re here to demystify text messaging for your nonprofit.
How To Guides
Mastering Smart Texting: Tips for Effective Mobile Communication
Enhance your mobile communication skills with practical tips for effective texting. Improve clarity and connection—read the article to master smart texting!