Podcasts
Your Rally Point Episode 12: Nonprofit Lessons From Consumer Businesses
Consumer businesses leverage text messaging to convert buyers, and nonprofits can do the same thing to connect with donors.
James Martin
James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
How To Guides
10 Tips for Timing Texts
We’ll explore the nuances of timing and cadence for text message marketing, but more than anything you just need to send it.
Webinars Events
Live Webinar: Mobile Messaging That Moves People
Discover how nonprofits use text marketing, ringless voicemail, and AI tools to engage supporters and boost fundraising—join our free live webinar.
Podcasts
Your Rally Point Episode 11: Moving From Contact to Conversion
Grants are drying up and nonprofits need to ramp up fundraising. Make sure you’re moving people from initial contact to eventual conversion.
Podcasts
Your Rally Point Episode 10: Timing Is Good, Hitting Send Is Better
Send your message when it’s most likely to be received well—but real, authentic, human messages you actually send are better than sweating the timing.
Podcasts
Your Rally Point Episode 9: RCS Explained: New Mobile Feature and What It Means for Nonprofits
What the heck is RCS? It’s rich communication services, a new tech that turns your text messaging app into a sort of mini browser. It could be a game changer.
New Features
Tap to Go: Another Way to Reach People
Nonprofits need multiple methods to connect. Our latest option? Tap to connect. Trigger an action—donate, volunteer, RSVP, etc.—with just the tap of a phone.
Podcasts
Your Rally Point Episode 8: Widgets Powering Nonprofit Engagement
Handy widgets give you multiple ways to engage with people and add them to your subscriber list. It’s all about increasing those touchpoints to engage.
Podcasts
Your Rally Point Episode 7: Text to Give and Text to Donate
We explore the two approaches to text message donations and explain how text-to-donate offers security, higher donation amounts, and donor data for follow up.
Podcasts
Your Rally Point Episode 6: Best Practices for Text Messaging
Let’s talk about the best text messages that work. Personalize, write like a human, use emojis, tell stories, make a direct ask with a clear call to action.
Podcasts
Your Rally Point Episode 5: The Four Types of Text Message
What text messages should your nonprofit send? You know what a good message feels like. It’s personal and human. People want to help, you just have to ask.
How To Guides
It’s Scary to Hit Send: Overcoming Fear in Text Message Marketing
Hitting that ‘send’ button and firing off a text message to your supporters can be terrifying. We get it. Here are seven tips to help you overcome your fear.