James Martin

James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.

How To Guides

Finding your Voice of Customer (VOC)

Remember the popular children’s book, Where’s Waldo? In the book, readers are given a call to action: To find the distinctively dressed Waldo-wearing a...

Ideas

The Market and Product Sweet Spot

When a baseball player connects with the ball in the perfect location on the bat, the momentum of the bat and the ball come together to get the perfect hit...

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