James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
New Features
Nonprofits can finally convert paper sign-ups into text-ready contacts fast. Scan-to-Send includes mobile validation, compliance, and enrichment for clean data.
How To Guides
A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.
How To Guides
Best times to send Ringless Voicemail Drops (RVMs) and stay compliant. Learn the legal sending windows, time-zone rules, and nonprofit best practices.
Podcasts
Veteran strategist Sandi Fox joins James to explain human-centered texting: permission-based engagement, real conversations, and metrics that matter (responses, clicks, conversions). They also preview RCS and why nonprofits must avoid political-style “burn and churn.
New Features
Save time and reach more supporters with Rally Corp’s Managed Outreach Campaigns—done-for-you text, email, and peer-to-peer messaging for nonprofits.
How To Guides
Discover essential tips for volunteer coordinators to boost engagement and build lasting connections. Read the article to enhance your volunteer program.
Podcasts
Apple’s iOS 26 may push nonprofit texts into the “Unknown Sender” folder. In Episode 21, James Martin and Jack Bobin explain what’s changing, why deliverability and trust matter more than ever, and how verified sending, branded links, and VCards help protect clicks and ROI.
Examples
Nonprofit texting tips: send a vCard and ask supporters to save it. Increase recognition, reduce filtering, and improve donor engagement.
Podcasts
Apple’s iOS 26 will change how text messages are filtered on iPhones. In Episode 20, James Martin and Jack Bobin explain what this means for nonprofits, why legitimate texts may land in spam, and how permission, verification, and trusted links protect deliverability and ROI.
How To Guides
Telephone Consumer Protection Act (TCPA) guide for nonprofits in 2025. Learn consent rules, opt-outs, DNC compliance, penalties, and FCC updates.
Webinars Events
Discover Rally Corp’s nonprofit workshop series on texting, compliance, iOS updates, and donor engagement. Learn, connect, and leave with a playbook.
Podcasts
Nonprofits need fast results. In this episode, James Martin and Jack Bobin explain how to prove real ROI from text messaging—using clicks, integrations, and hard-dollar attribution instead of vanity metrics. Learn how to turn $5 into measurable revenue.