Ideas
Don’t Decide for Donors
Too often nonprofits make decisions for their donors. They don’t test, try, or ask—they just say no. Too often they’re wrong. And they miss out.
James Martin
James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
Case Studies
Case Study: Denver Rescue Mission
“We’re just trying to get more creative with how we’re putting text campaign info out there.” -Alexxa Gagner
Ideas
Invest in Your Platform: Social Media Is Fickle
Don’t put all your marketing eggs in someone else’s basket. Like social media, where they can change the rules. You need to invest in platforms you control.
How To Guides
How to Get Your Nonprofit Leadership on Board With Mobile
Mobile marketing is huge—but there's a generational gap. It can be hard to convince nonprofit leadership. We can help with downloads and pre-written letters.
How To Guides
Mobile Marketing Strategy for Nonprofits: It’s More Than Text Messaging
5 steps to creating a mobile marketing strategy. Because mobile is more than texting. But don't worry—mobile doesn't mean starting over from scratch.
Webinars Events
Webinar: How AI Will Impact Your Nonprofit
Our webinar will explore AI tools and see them in action, then talk about impact for nonprofits and see how Rally is already using AI to make your life easier.
Case Studies
Case Study: Special Olympics Virginia
“There’s so much noise in the email world; we needed a way to cut through.” -Aliza Tekavec
How To Guides
How You Can Use Rally’s AI to Make Texting Easier
Artificial intelligence (AI): revolutionary or robot uprising? AI could change how your nonprofit communicates. We explore how, including ways Rally uses AI.
Ideas
The Cost of Free: Why Nonprofits Need to Invest
Let’s look at the cost of free on nonprofit marketing budgets and why it can be smarter to pay for the right tool than try to save money with a free tool.
How To Guides
CharityEngine: 5 Ways to Make Mobile a Strategy
More than just another tool, mobile should be a strategy: Use mobile to play a long game of donor retention and reduce friction when it comes to acquisition.
How To Guides
MMS Guide for Nonprofits: How to Text Images and Video Right
Multimedia messaging service (MMS) can make texting even more powerful with images and video. But you need the right file size and dimensions.
Case Studies
Case Study: HEADstrong Foundation
“We try to be on the cutting edge. We are small, but we want to be agile and really be able to communicate with our supporters wherever they are." -Jeff Baxter