How To Guides
How to Calculate ROI for Text Messaging Campaigns (Simple Guide)
Calculate ROI for text messaging campaigns. Learn CTR, CPC, CPA, and how SMS can outperform direct mail with clear, simple math.
James Martin
James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
Ideas
Does SMS Marketing Require Coding? (No—Here’s How It Actually Works)
Does SMS marketing require coding? No. Learn how modern texting platforms work without programming and how to launch campaigns in minutes.
Ideas
98% SMS Open Rates Are a Myth
The 98% SMS open rate statistic isn’t provable. This post shows nonprofit marketers why opens are a vanity metric, what changed in modern texting, and why click-through rate is the metric that actually drives results
How To Guides
Stop Renting SMS Lists in 2026 (Even If You’re Using Peer-to-Peer Texting)
Stop renting SMS lists in 2026. Using shared lists risks legal penalties, carrier blocking, and damaged deliverability. Learn why consent matters and how to build a compliant opt-in audience.
How To Guides
Measure What Matters: A Simple Guide to Analytics for Email and Text Campaigns
A simple guide to marketing analytics for nonprofits. See how link tracking and Google Analytics work together to improve email and text campaign performance.
Podcasts
Your Rally Point Podcast: Mallory Erickson — Fundraiser Readiness, Behavioral Science, and Practicing for the Moments That Matter
Discover how Mallory Erickson uses behavioral science and AI-powered practice to help fundraisers build confidence, improve donor conversations, and raise transformational gifts.
How To Guides
Ideas for Volunteers: Creative Ways to Engage, Appreciate, and Mobilize Your Team
Discover 15 effective volunteer ideas to boost nonprofit engagement and make a meaningful impact. Read the article for practical insights and inspiration!
Ideas
Donation by Text Service: How Nonprofits Can Turn SMS into Reliable Giving
Discover how to enhance your fundraising with the top donation by text services. Learn effective strategies to boost donor engagement. Read more!
Podcasts
Your Rally Point Episode 24: Fundraising Is Built on Relationships — Lessons from ExtraFood’s Sam Wong
Learn how Sam Wong of ExtraFood.org uses relationship-based fundraising, donor segmentation, and GivingTuesday outreach to drive results across cultures and communities.
How To Guides
TCPA Compliance for Nonprofits: How to Use SMS Effectively Without Breaking Rules
Nonprofits can use SMS effectively without breaking TCPA rules. Learn how TCPA compliance applies to nonprofit text messaging, what consent is required, and how permission-based SMS builds trust, improves deliverability, and drives stronger supporter engagement.
Podcasts
Your Rally Point Episode 23: Monthly Giving Is the Future of Nonprofit Fundraising (Here’s How to Get It Right)
Monthly giving isn’t a checkbox—it’s the key to sustainable nonprofit fundraising. In this episode, Dana Snyder of Positive Equation shares how to turn recurring donations into a true program that boosts retention, predictability, and long-term impact.
New Features
What Is a vCard — and Why Your Nonprofit Should Always Send One
What is a vCard? Discover how digital contact cards work, why nonprofits should send them, and how they improve Caller ID and message deliverability.