James Martin is founder of Rally Corp, helping nonprofits mobilize supporters with human-centered text messaging and mobile engagement. With 20+ years in marketing, he shares insights on the Your Rally Point Podcast and rallycorp.com.
How To Guides
A simple guide to marketing analytics for nonprofits. See how link tracking and Google Analytics work together to improve email and text campaign performance.
Podcasts
Discover how Mallory Erickson uses behavioral science and AI-powered practice to help fundraisers build confidence, improve donor conversations, and raise transformational gifts.
How To Guides
Discover 15 effective volunteer ideas to boost nonprofit engagement and make a meaningful impact. Read the article for practical insights and inspiration!
Ideas
Discover how to enhance your fundraising with the top donation by text services. Learn effective strategies to boost donor engagement. Read more!
Podcasts
Learn how Sam Wong of ExtraFood.org uses relationship-based fundraising, donor segmentation, and GivingTuesday outreach to drive results across cultures and communities.
How To Guides
Nonprofits can use SMS effectively without breaking TCPA rules. Learn how TCPA compliance applies to nonprofit text messaging, what consent is required, and how permission-based SMS builds trust, improves deliverability, and drives stronger supporter engagement.
Podcasts
Monthly giving isn’t a checkbox—it’s the key to sustainable nonprofit fundraising. In this episode, Dana Snyder of Positive Equation shares how to turn recurring donations into a true program that boosts retention, predictability, and long-term impact.
New Features
What is a vCard? Discover how digital contact cards work, why nonprofits should send them, and how they improve Caller ID and message deliverability.
New Features
Nonprofits can finally convert paper sign-ups into text-ready contacts fast. Scan-to-Send includes mobile validation, compliance, and enrichment for clean data.
How To Guides
A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.
How To Guides
Best times to send Ringless Voicemail Drops (RVMs) and stay compliant. Learn the legal sending windows, time-zone rules, and nonprofit best practices.
Podcasts
Veteran strategist Sandi Fox joins James to explain human-centered texting: permission-based engagement, real conversations, and metrics that matter (responses, clicks, conversions). They also preview RCS and why nonprofits must avoid political-style “burn and churn.